WildBrain CPLG has struck a deal to represent the sports, fashion and lifestyle brand Touzani in the Benelux region.
The Touzani brand is inspired by the street footballer, freestyle player and YouTube sensation Soufiane Touzani. WildBrain CPLG will target various categories, including toys and games, stationery and back-to-school, homewares, accessories, publishing and promotions.
Touzani is hailed as the pioneer of modern freestyle football and has played with some of the world’s most celebrated players. He has an impressive online presence for his football-focused content, with over 837,000 YouTube subscribers, 1.2 million followers on Instagram and 400,000 Facebook fans, in addition to a television show which aired in the Netherlands during 2018 titled Tiki Taka Touzani. In 2018, Touzani also launched an apparel collection for adults and kids.
Brenda Draaisma, general manager at WildBrain CPLG Benelux, said: “Soufiane Touzani is the pioneer of freestyle football and one the sport’s most successful players, as well a hugely popular influencer and inspiration to the next generation. With the licensing program for Touzani in its early stages, our expertise will enable us build upon the brand’s success so far and assemble a robust merchandise and retail program for Touzani’s impressive fan base in the Benelux market.”
Touzani added: “Our brand is about inspiring individuals, creating role models and celebrating equality around the world with intent, gratitude and purpose. Together with WildBrain CPLG, I’m confident we can create synergy and harness these values to build a line of creative and fresh products for fans across Benelux.”