DryMedia & Magnolia Merge to Form Banijay Italia

Banijay Group Italy has brought together the Italian production businesses DryMedia and Magnolia to form the new brand Banijay Italia.

Fabrizio Ievollella will lead Banijay Italia as CEO. He will be supported by Chief Production Officer Danila Battiglini, Chief Creative Officer Francesco Lauber and Head of Programs Leopoldo Gasparotto.

Banijay Italia will sit as part of Banijay Group’s Italian portfolio of companies, led by Paolo Bassetti, which includes Banijay Studios Italy, Nonpanic, Aurora TV, Atlantis Film and ITV Movie.