BritBox Bolsters Management Team as Service Readies for U.K. Launch

Executives from NOW TV and Amazon are among the new additions to the senior management team of BritBox, which is gearing up for a Q4 launch in the U.K.

The BritBox management team is led by Reemah Sakaan, who has expanded her BritBox U.S. and Canada role to become group director of SVOD for ITV and is responsible for leading the U.K. launch. Sakaan reports to Kevin Lygo, ITV’s director of television, who has overall commissioning responsibility for BritBox.

Sakaan is joined by Amy Jones, who previously worked across co-productions and acquisitions at Amazon Prime Video, and is now overseeing commissions, acquisition and scheduling.

Amy Townsend, previously marketing director at NOW TV, has come on board the team as director of consumer marketing. Head of Product Lee Marshall, who previously led product for ITV Hub, is responsible for the new service’s product build.

Steve Waterman, also formerly from NOW TV, has taken up the role of head of research, insight and data. ITV technology stalwart Thomas Thomas heads up technology and operations.

Tom Price serves as director of commercial and financial planning, bringing experience from the creation of BritBox U.S. and having served as a director of Cirkus.

Neill Torbit, former lead creative at Sky, rounds out the group as creative lead.

Sakaan commented: “With a talented team of subscription, streaming and digital experts alongside the best of ITV and BBC’s content expertise, we are looking forward to delivering the breakthrough launch of BritBox over the coming months; it truly is a service that brings the best of British creativity together.”