BritBox has named industry veteran Will Harrison to the new role of managing director for the U.K.
Harrison will be responsible for the overall management of the BritBox venture, including full profit and loss responsibility, staff management, strategy and stakeholder relationships. He will report to Reemah Sakaan, who is taking on the expanded role of chief brand and creative development officer for BritBox Global, and the BritBox board.
Harrison was most recently managing director of Ingenious Media, and prior to that, he worked for Warner Bros. as chief commercial officer for the Harry Potter Global Franchise Group, driving the commercial development of the Wizarding World, including direct-to-consumer opportunities. Harrison has over 20 years’ experience growing media businesses across international markets for world-class brands, including being HBO Europe’s chief operating officer, where he rolled out the HBO Go streaming service, as well as Disney, Warner Bros., A+E Television Networks and Turner Broadcasting.
He is expected to join BritBox later this month.
The new streaming service, created by ITV and the BBC, brings the very best in past, present and future British programming and award-winning content to viewers all in one place and features the biggest collection of British content available on any streaming service.
Sakaan said: “I’m delighted that Will is joining the BritBox UK team. He brings with him great experience and a track record of success in direct to consumer and streaming. I look forward to working with him to take BritBox to its next stage of growth in the UK.”
Harrison added: “I am thrilled to join the BritBox team. They have done a fantastic job in an incredibly short period of time. I’m excited at the growth ahead of us and look forward to helping BritBox move from a start up to a well-established part of the British media landscape.”