BBC and ITV’s joint streamer BritBox is set to launch in Sweden, Denmark, Norway and Finland on April 28 with thousands of hours of premium British content.
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BritBox, the streaming service created by BBC and ITV, has officially opened for business in the U.K. and has signed a partnership deal with Channel 4 for British TV boxsets from All 4 and movies from Film4.
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Executives from NOW TV and Amazon are among the new additions to the senior management team of BritBox, which is gearing up for a Q4 launch in the U.K.
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BritBox has inked a deal to bring titles from the Viacom-owned Channel 5 and Comedy Central to the streaming platform, adding hundreds of hours of both channels’ content from launch.
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ITV and BBC have finalized their plans to launch BritBox in the U.K., with the platform going live in the fourth quarter priced at £5.99 ($7.50) per month.
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The BBC and ITV are partnering to launch an original streaming service in the U.K. that promises the "biggest collection of British content available" on any streaming platform.
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