Channel 5’s My5 Adds Pluto TV Channels

Channel 5’s My5 and Pluto TV in the U.K. have entered into a content partnership that will see the launch of Pluto TV Drama, Pluto TV Movies and Pluto TV Food channels on the VOD service.

The Pluto TV channels’ debuting on My5 represents the first collaboration between the two Viacom-owned AVOD platforms in the U.K.

Pluto TV Food will feature shows such as The F Word, Kitchen Nightmares and Worst Cooks in America. A variety of dramas such as Flood, starring Tom Hardy, are available on Pluto TV Drama. Films such as The Assassination (Bruce Willis), Nothing But the Truth (Kate Beckinsale) and Love Me Like You Do (Katherine Heigl) can be found on Pluto TV Movies.

Oli Thomas, VP of digital at Viacom International Media Networks, U.K., Northern and Eastern Europe, commented, “My5 has one of the most diverse ranges of content of any PSB VOD service and the Pluto TV channels further enhance our proposition in the U.K. We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5.”

Olivier Jollet, managing director for Europe at Pluto TV, added: “Collaborating with a well-established VOD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV’s visibility in the U.K. The three carefully curated Pluto TV channels not only add to My5’s existing lineup but also enable the My5 audience to experience a small portion of Pluto TV’s diverse programming.”