Lagardère Studios & Wattpad Tie Up for French-Language Content

Lagardère Studios has entered into a first-of-its-kind French-language partnership to bring Wattpad stories to screens.

Through the pact, Lagardère Studios will gain exclusive first-look rights for all French-language content uploaded to Wattpad to produce projects for TV, film and digital adaptations. Projects for the partnership will be selected by combining Lagardère Studios’ guidelines with Wattpad’s Story DNA Machine Learning technology.

Christophe Thoral, president and CEO of Lagardère Studios, said: “The success of Lagardère Studios comes from the richness, quality and originality of content produced for all audiences. This collaboration with Wattpad is a wonderful opportunity and provides our fiction producers in France with a new source of creation.”

Aron Levitz, head of Wattpad Studios, added: “Innovative entertainment companies all over the world understand that data and technology can bring new insights to the development process and help find exciting new voices. Lagardère Studios sees the enormous opportunity of tapping into Wattpad’s global French-language communities and bringing their stories to screens everywhere. We’re thrilled to work with them to create opportunities for French writers everywhere.”