Mediaset has inked a first-look deal with Wattpad to develop and co-produce TV shows in Italy.
The new partnership, which will bring Wattpad’s original stories to TV screens around Italy, marks the first Italian-language deal for the global multiplatform entertainment company. Together, Wattpad and Mediaset will use Wattpad’s Story DNA Machine Learning technology to identify and co-produce projects for TV.
Aron Levitz, head of Wattpad Studios, said: “Italy’s rich history of storytelling has found a new life on Wattpad, where a new generation of writers are building worlds and connecting with readers online. Mediaset is embracing the future of entertainment: one that starts with data and audience insights. We’re thrilled to work with them to bring diverse new stories to Italian TV.”
Alessandro Salem, content director general of Mediaset, added: “Entertainment is changing, and people want to see new stories from new voices. At the same time, data is driving a revolution in how projects get found and get made. Working with Wattpad, we can be at the forefront of these industry shifts, tapping into a massive community of incredible storytellers with built-in communities of fans.”