NENT Group & Boxer Extend Distribution Deal in Denmark

Nordic Entertainment Group (NENT Group) and Boxer, a Danish digital TV distributor, have extended their partnership in Denmark for several more years.

As per the agreement, NENT Group’s Viaplay streaming service will reach more households starting later this year as part of Boxer’s largest TV package. Viaplay’s film and series offering, which will become available to all Boxer TV Max customers, includes a combination of original productions, international films and series and kids’ content.

Boxer will continue to distribute NENT Group’s free-TV channels TV3, TV3+, TV3 PULS, TV3 Sport and TV3 MAX in Denmark, giving Boxer customers access to sports events, including the UEFA Champions League, Formula 1 and Superliga, as well as TV shows such as Masterchef and Robinson Ekspeditionen.

Kim Poder, executive VP, group chief commercial officer and CEO of NENT Group in Denmark, said: “We are the Nordic region’s leading entertainment provider, and extending our partnership with one of Denmark’s major TV distributors is an important step in growing our Viaplay subscriber base. Our long and successful relationship continues to bring the very best content to viewers across Denmark. In 2019 we’re looking forward to premiering fantastic Danish original series such as Straight Forward and Face to Face, so the timing couldn’t be better to take Viaplay to even more households than ever before.”

Ulf Lund, Boxer CEO, added: “Viaplay offers a unique combination of attractive international titles and Danish content that customers can access wherever and whenever they want. We expect Viaplay to be welcomed by our customers.”