VIMN Sends Nick+ to Germany, Paramount+ to Finland’s Telia TV

Viacom International Media Networks (VIMN) has inked partnerships to launch Nick+ and Paramount+ on German TV streaming service MagentaTV and Telia TV in Finland, respectively.

VIMN’s latest partnership in Germany with Deutsche Telekom AG (DTAG) will see Nick+ become available to MagentaTV subscribers on March 1. The deal features 900 episodes of Nickelodeon content, including animated hits SpongeBob SquarePants, The Loud House and Teenage Mutant Ninja Turtles; and live-action series such as Henry Danger, The Thundermans and Spotlight, a local Nickelodeon Germany production.

“Partnering with Deutsche Telekom to bring Nick+ to their SVOD platform represents an important part of our strategy in this region,” said Raffaele Annecchino, president and managing director of VIMN Southern and Western Europe, the Middle East and Africa. “The launch of Nick+ not only speaks to the power of the Nickelodeon brand, but is also a great example of the ongoing evolution of our business model to maximize our offer for digital consumers by delivering our content to them on the platforms they prefer.”

As for Paramount+, VIMN’s partnership with Telia marks the first time that the subscription VOD service becomes available direct to consumers on a standalone subscription basis. The product offers a first pay-TV window for Paramount Pictures’ new movie releases as well as a catalog of classic films, TV dramas and programming from Viacom-owned brands MTV, Comedy Central, Nickelodeon and Bellator MMA. A subscription to Paramount+ will be available to all Telia TV customers for an additional monthly fee. Paramount+ initially launched in the Nordics in 2017 as a set-top box and TV Everywhere application available to higher tier subscribers of pay-TV operators.

Jesper Dahl, general manager for Viacom in the Nordics, said: “Paramount+ has proven to be a great success in Nordic markets and we’re delighted to now expand the service in Finland. With Paramount+, our partners can offer their customers exclusive and unique content from Viacom’s broad content portfolio, including kids content from Nickelodeon, new movie releases and classic films from Paramount Pictures as well as top performing shows from Comedy Central and MTV.”

Olli-Pekka Takanen, head of TV and media at Telia Finland, added: “We are excited to add new content into Telia TV. Telia TV is a service open to all customers regardless of their operator. This means that anyone in Finland interested in Paramount Pictures’ new movie releases now has the opportunity to sit back and enjoy great movies through Telia TV.”