Comedy Central to Launch in France

The Comedy Central brand is set to launch in France as of October 4 and will be distributed on platforms such as Orange, Free, SFR, Numericable, Bouygues and Videofutur, reaching more than 13 million households.

Comedy Central in France will be available on TVs, PCs, mobiles and tablets, providing real-time access to Comedy Central TV, Comedy Central Replay and Comedy Central Play. Additional OTT distribution will be made available on iTunes and Google Play.

“Comedy as a genre has universal appeal around the world,” said Amalia Martinez de Velasco, senior VP of entertainment brands for Viacom Southern and Western Europe, Middle East and Africa. “We have successfully launched the Comedy Central brand in many regions across Europe, Africa and Middle East, and we are now very happy to bring it to French audiences, with its mix of premium and original content. Our focus is on bringing the best of our international production tailored to the tastes of the French audience, not only long form but also paying particular attention to short-form content, since France is one of the most innovative regions in terms of digital content and innovation.”