VIMN Channels Land on TVPlayer Plus

LONDON: Viacom International Media Networks (VIMN) has signed a multiyear agreement with U.K. online television platform TVPlayer to simulcast a number of pay-TV channels on OTT subscription service TVPlayer Plus.

The deal includes MTV, Comedy Central, Comedy Central Extra, Nickelodeon, Nick Jr. and Nick Jr. Too. These networks will be available to existing TVPlayer Plus subscribers across a variety of devices, including desktops, mobiles, tablets, Apple TVs and Amazon Fire TVs. TVPlayer has also licensed 3G and 4G rights for all channels in addition to live streaming over wired internet and WiFi.

Adam Smith, founder of TVPlayer, remarked: “Tweens and teenagers are spending increasingly more time every week watching their favorite programming, so it is paramount we routinely extend our subscription content offering to appeal to these younger, hungry audiences anytime, anywhere and on any device. With real-time visibility of viewing habits from the one million U.K. households that actively use TVPlayer, we’ve gained valuable insight to know that Viacom is the perfect content partner to join our platform.”

Arran Tindall, the senior VP of content distribution for VIMN, added: “We are pleased to be working with TVPlayer to meet demand from our young audiences to access their favorite TV shows from our much-loved brands whenever, wherever and on whatever device they choose.”