Finland’s Aito Media Group Hires for Entertainment & Formats

Finland’s Aito Media Group has tapped Tomi Suomela as director of entertainment and formats.

Suomela will be responsible for entertainment production, product development and sales. He hails from the Finnish commercial television company MTV, where he has been working with television entertainment and has been responsible for program development and purchasing of television formats.

Aito Media’s managing director, Ilkka Hynninen, said: “Aito has had a rapid growth on several fronts. In the era of audiovisual turbulence, it’s crucial to have right professionals at right places. We are very happy that Tomi joins the Aito team.”

“Aito Media’s growth strategy relies heavily on entertainment, and in this role, I am happy to take on the challenge,” added Suomela.