Lagardère Buys into Aito Media Group


Lagardère Studios is taking a majority stake in Aito Media Group, a Finnish producer specialized in factual and unscripted entertainment.

Created in 2003, Aito Media Group has created and produced more than 50 programs and formats broadcast in 40-plus countries. It recently kicked off its venture into scripted production with the development of about a dozen series.

“To take Lagardère Studios from leading French producer to major player on the European audiovisual scene is our goal—Christophe Thoral’s and mine—with Arnaud Lagardère’s endorsement,” said Denis Olivennes, the CEO of Lagardère Active. “After the purchase of Grupo Boomerang TV in Spain, the acquisition of Aito Media Group is a new step in carrying out this international development strategy.”

“We are excited and honored to be entering this alliance with Lagardère Studios,” said Aito co-founders Ilkka Hynninen and Eero Hietala. “It marks an important step in the development of Aito Media Group, and is an endorsement of all the work we have done over the years in the Finnish market. We can now count on Lagardère Studios to offer brand-new content to our partners in Finland, more rapidly develop our expertise in scripted entertainment, and distribute our products worldwide.”

“After the purchase of Grupo Boomerang TV in Spain, Lagardère Studios is boosting its international presence in northern Europe, a region particularly dynamic and innovative in audiovisual production,” added Christophe Thoral, the CEO of Lagardère Studios. “We are absolutely delighted that Eero and Ilkka agreed to join us. They will bring to Lagardère Studios enormous creative synergy.”