Amazon Closing Down Lovefilm By Post DVD Rental Service

Amazon has decided to shut down its Lovefilm By Post DVD rental service, citing “decreasing demand.”

Founded in 2002, Lovefilm was purchased by Amazon in 2011. Its streaming service was combined into Amazon Instant Video in 2014, though the Lovefilm name was retained for the by-mail offering.

Amazon said: “In the past years, a growing number of customers have made use of streaming services while the demand for renting DVD and Blu-ray discs has declined at the same time.

“We will, therefore, close down the Lovefilm DVD rental service on October 31, 2017. We are planning to offer every affected Lovefilm employee another fitting role at Amazon. There are conversations about this happening at the moment.”