Zoomin.TV Invests in German Operation

AMSTERDAM: Zoomin.TV, part of MTG, has made an investment of more than €2 million ($2 million) to support its Generation Z strategy in Germany, appointing former Clipkit CEO Cengiz Kurt to lead Zoomin.TV Deutschland as part of this initiative.

Kurt will serve as managing director of Zoomin.TV’s German operation. In addition, 13 of Kurt’s former team members are joining Zoomin.TV Deutschland.

Zoomin.TV seeks to double its revenues from Germany this year. The company has become a global top five video content company, and Germany was its first international success. The company is positioning itself as an alternative for Facebook and YouTube, as well as traditional broadcasters such as RTL and ProSieben, for any brands and agencies looking to engage with Generation Z (post-millennials born from the mid-1990s onward).

Jan Riemens, founder and CEO of Zoomin.TV, said, “We are pleased to add Cengiz and his team members to the current Zoomin.TV Germany team. We strongly believe that together they have both the creativity and capability to drive the Generation Z strategy and grow our German and DACH operations.”

“Brands need to have a better approach than traditional spot commercials to reach GenZ’s,” Riemens continued. “It is all about engagement between brands and themselves. You need to ‘hook’ them before you can ‘seduce’ them. And if you can’t hook them, you will simply lose them. On top of that, they want everything ‘now,’ prefer to ‘share’ rather than ‘own’ and are looking for authentic and real brands that share those values. At Zoomin.TV we do that, we are engaged with them and are thrilled to help brands to explore the value of this growing audience for them.”

Kurt commented: “Zoomin.TV has successfully changed its position from a pre-roll-based content factory to a Generation Z-inspired video powerhouse with creative solutions for publishers, brands and agencies. They are one of the few who can execute this pivot since they always have produced content, which is the heart of Zoomin.TV. I have been amazed by the deep level of knowledge and engagement of all people involved in the content-creating process at Zoomin.TV. Together we will bring added value to the market with a premium video offering, which makes us a true alternative to Facebook, YouTube and broadcasters such as RTL and ProSieben.”