New VP of Creative at A+E Networks UK

LONDON: Kenny Reynolds, who at one time served as head of creative at Sky, has been tapped as VP of creative at A+E Networks UK.

Reynolds will oversee all creative output for A+E Network UK’s bouquet of channels, including HISTORY, Lifetime, Crime + Investigation, H2 and the new free-to air-channel BLAZE. He will lead the in-house creative team, along with overseeing all campaign work commissioned from external agencies. Reynolds reports to Heather Jones, the U.K. general manager and senior VP of content and creative at A+E Networks UK.

Previously, Reynolds worked with A+E Networks UK as a freelance creative consultant on a number of high-profile campaigns for shows such as Britain’s Next Top Model, Four Weddings South Africa and Dance Mums UK, as well as the new Lifetime UK on-air package. Prior to that, Reynolds was head of creative at Sky, where he oversaw all creative output and campaigns for Sky 1.

Jones said: “Kenny is a hugely talented creative, with an impressive track record of delivering impactful and innovative campaigns. He will help take our brands to a new level and is a fabulous addition to the team here at A+E Networks.”

Reynolds added: “I feel really chuffed to be leading the A+E creative department and working with such brilliant and ambitious global brands. It’s an exciting time to join the company and I look forward to the challenges that lie ahead.”