Netflix Strikes Liberty Global Pact

AMSTERDAM: A new multiyear partnership will see Netflix being made available on Liberty Global’s digital platforms across more than 30 countries around the world.

The Netherlands will be the first new Liberty Global territory to launch Netflix on the Horizon box as part of this partnership. The rollout will continue in other countries as technological upgrades across all of Liberty Global’s operations are carried out through 2017. This partnership makes original Netflix series and a wide range of movies and kids’ programming to Liberty Global’s video subscribers across Europe, Latin America and the Caribbean.

When the Netflix app launches on Liberty Global’s digital platforms, existing Netflix members will be able to login, search and browse through Netflix’s lineup on the main TV screen—eliminating the need to have a separate device and to switch between TV inputs and remote controls. New customers to Netflix can sign up via the app right on the TV and begin to immediately enjoy this easy and convenient user experience.

Mike Fries, CEO of Liberty Global, said, “We are committed to bringing the best content to our customers, and are thrilled to expand our partnership with Netflix. This deal will provide even more freedom to our subscribers—allowing them to access a goldmine of amazing TV and films at the click of a button, fully integrated into their usual TV viewing set-up.”

Reed Hastings, CEO of Netflix, said, “This partnership builds on our strong relationship with Virgin Media in the U.K., allowing millions of our mutual customers around the world to easily access the broadest range of TV shows and movies without having to search for that other remote control. Combining the Netflix app—and all the great content it provides—into the familiar, easy-to-use cable box makes both more appealing.”