Eurosport Commits to Long-Term World Snooker Coverage

PARIS: Eurosport, World Snooker and IMG have revealed a ten-year extension of the TV and digital rights to show 18 tournaments of the World Snooker Tour on Eurosport and its on-demand digital service Eurosport Player.

The events will air exclusively on Eurosport in 54 markets across Europe through the 2025-26 season. In the U.K., four of the tournaments will be shown, but not exclusively: the World Championship, Masters, UK Championship and Welsh Open. The rights to the Players Championship and the World Grand Prix do not include the U.K.

In addition to the live action, viewers will be offered insight from leading players and personalities within the game on special programming. There will also be enhanced match coverage on Eurosport Player, where fans can choose which games to watch from cameras covering multiple tables.

Peter Hutton, the CEO of Eurosport, remarked: “Snooker has some of sport’s most ardent fans and has been a major part of Eurosport’s programming since it was first broadcast on the channel in 2003. Eurosport has since been a strong partner to help grow the popularity of the sport across Europe, showcasing the best competitions, providing insightful expert commentary and exceptional new programming such as The Ronnie O’Sullivan Show.

“We see excellent viewing figures for snooker and we are delighted to announce that we will continue to share the best moments from the sport with fans across the continent for the next ten years.”

World Snooker Chairman Barry Hearn stated: “This long-term deal with Eurosport is a very significant moment for our sport. Eurosport has played a crucial role in the rapid growth of snooker across the continent over the past 13 years, making it one of the most popular and highest-rating sports in the region. The players are now traveling to many corners of the continent and seeing a new-found passion among fans who might not have even heard of snooker until they saw it on Eurosport. We’re excited about continuing this growth over the coming decade, staging new events in the U.K. and around Europe, and working alongside the Eurosport team in building ever stronger foundations.”

Adam Kelly, the head of sales for EMEA and global business development worldwide, and senior VP at IMG Media, added: “We are pleased to have achieved our aim of ensuring both continued growth and increased awareness of the World Snooker Tour, through securing distribution with Eurosport on behalf of World Snooker. This extension will enable the sport to continue to benefit from the expansive coverage they offer across the region, both on their TV channels and digitally.”

The agreement includes the exclusive coverage of the inaugural Home Nations Series, which comprises the Welsh Open, Scottish Open, Irish Open and English Open.