Channel 5 Unveils My5 VOD Service

LONDON: Channel 5 has rebranded its VOD service Demand 5 as My5, which will also feature an expanded range of content.

My5 will have a wide variety of exclusives and box sets, in addition to the catch-up programming available from across Channel 5, 5STAR, 5USA and Spike.

The service, which coincides with a full brand-identity refresh across the Channel 5 portfolio, is being rolled out today across all iOS and Android phones and tablets and on a new website.

James Tatam, the director of digital media and commercial development for Channel 5, commented: “Consumers increasingly expect a much more televisual and immersive experience from on-demand services. We’ve designed My5 to enable viewers to focus on finding and watching great programs and nothing else.”