Paramount Channel Coming to Italy

MILAN: Viacom International Media Networks (VIMN) Italy is building up its bouquet with the launch of Paramount Channel on DTT.

The channel will go live in Italy on February 27. The ad-supported movie service features the films of Paramount Pictures. Its Italian launch will bring the total reach of the channel to more than 90 million households globally.

“We are excited to announce the arrival of Paramount Channel in Italy,” said Raffaele Annecchino, the executive VP and managing director for VIMN South Europe, Middle East and Africa. “Paramount Channel is already present in several of our territories and the expansion into Italy further strengthens the position of Paramount Channel as the fastest growing brand in VIMN’s international portfolio. In Italy, we look forward to offering a unique programming lineup with exciting content that our audiences will love.”

“The upcoming launch of Paramount Channel in Italy is indicative of the momentum of this great brand,” added Michael D. Armstrong, the executive VP and general manager of international brand development at Viacom International Media Networks. “Paramount Channel has been an important addition to the VIMN portfolio and demonstrates the power of combining the iconic Paramount brand with VIMN’s expertise in building global brands.”