Passion Taps Elin Thomas as Global Head of Sales

LONDON: After having spent 18 years at BBC Worldwide, Elin Thomas is joining Passion Distribution in the new position of global head of sales.

Thomas most recently served as the director of global formats at BBC Worldwide and was integral in the success and longevity of Dancing with the Stars and Great Bake Off. At Passion, she will be working toward the continued growth of the company's sales and format division. Thomas will be reporting to Sally Miles, the CEO of Passion.

Miles commented: “We are excited to welcome Elin to the Passion team. Elin’s experience and expertise will be invaluable in helping to grow our formats business and in supporting the rest of the Passion team.”



Thomas said: “Passion is going from strength to strength so it’s a great time for me to be joining the company. In my role as global head of sales I am looking forward to leading the team to new levels of success in television and format licensing around the world.”