My5 Launches Pair of Endemol Shine Group Channels


Two Endemol Shine Group channels have rolled out on the Channel 5 VOD service My5.

The genre-based channels Masters of Food and Reel Truth Crime are now available on My5, adding 60 hours of specialist food and crime content to the platform. Twenty additional hours will be added to each channel on a monthly basis throughout the year.

The Masters of Food channel will feature such food-focused series as Anthony Bourdain: Parts Unknown (Zero Point Zero Production Inc. for CNN) and the cooking game show My Kitchen Rules Australia (Seven Studios Australia production). Reel Truth Crime, meanwhile, comes with a catalog of true-crime documentaries, including Crime Investigation Australia (Foxtel Original Production) and Death Row Stories (Jigsaw Productions and Sundance Productions for CNN).

Oli Thomas, VP and digital lead at Channel 5, said: “Third-party channels are an important part of the content mix on My5, as they increase the breadth of programming on the platform and provide an additional monetization window for partners. The Endemol Shine Group channels will add an exciting new dimension to the content on My5.”

Kasia Jablonska, head of digital distribution and monetization at Endemol Shine Group, added: “We are very pleased to have My5 as a content partner and deliver their viewers a great selection of Endemol Shine Group’s diverse catalog. This partnership demonstrates our continued commitment to developing cross-industry partnerships and actively contributing to the digital revolution.”