New MD for FremantleMedia’s Danish Production Arm

LONDON: FremantleMedia has named Anne Brostrom as its managing director for Blu, the company's production division in Denmark.

In her new role, which is effective January 1, 2014, Brostrom will be responsible for supervising the day-to-day operations of Blu. She will also be expected to manage the strategic vision of the business, develop programming for the Danish market and sell FremantleMedia formats in the country. She will work under Daniela Matei, the CEO for the Nordics, Eastern Europe and the Balkans (NOREEBA) and will be a member of the NOREEBA senior management team.

Brostrom previously served as commissioning editor for TV3. Throughout her career she has contributed to the production of Paradise Hotel, The Audience, Take Me Out and Hell's Kitchen.

Brostrom commented: "It is a huge privilege to head up an organization like Blu, which produces 'must-see' shows that really resonate with Danish audiences. It's a very exciting time to be re-joining the company and I look forward to working with our talented teams to grow the business."

Matei added: "Anne's passion for program-making and her leadership skills are well-known and highly appreciated in the extremely competitive Danish market; her ability to drive the very best from her teams and the productions she works on, combined with her expertise in both broadcasting and production, perfectly position her to take on this challenging role. We're really excited to have her working with us, leading Blu on its steady path towards greater success and growth."