Netflix Aligns with Danish Platform


COPENHAGEN: Netflix has entered into its third partnership with a pay-TV platform in Europe, aligning with Waoo! in Denmark, which has about 270,000 customers.

Following similar pacts with Virgin Media in the U.K. and Com Hem in Sweden, the Danish deal will bring Netflix directly to Waoo! subscribers set-top boxes. Anders B. Christjansen, CEO of Waoo!, which is a triple-play provider, called the deal a "perfect strategic match."

"We do not believe that it makes sense to invest staggering sums in developing our own competing solution when we can cooperate with the world's best provider of Internet TV," Christjansen added.