Virgin Media Links Up with Netflix


LONDON: Virgin Media has signed an agreement to bring Netflix onto a pay-TV platform for the first time.

A Netflix app is becoming available to Virgin Media TiVo households, allowing customers to watch Netflix series, documentaries, comedies and kids' titles through their set-top box. This delivers original series such as House of Cards, Hemlock Grove, Arrested Development and Orange is the New Black, along with Netflix exclusives like Breaking Bad.

The pilot begins this week with around 40,000 Virgin Media TiVo households. Netflix will be available to 1.7 million Virgin Media TiVo homes this year.

Dana Strong, Virgin Media’s chief operating officer, said: “We’re delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes. Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily—all through their TV set-top box and at outstanding value.

“Virgin Media TiVo offers different ways to watch, either subscription or pay per view, all seamlessly integrated for simple, intuitive viewing so there’s a world of great entertainment at your fingertips and everyone can be sure of the perfect TV moment.”

Bill Holmes, global head of business development ay Netflix, said: “The U.K. has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”