Virgin Media Bolsters Sports Lineup

LONDON: Virgin Media has expanded its selection of sports content by adding Premier Sports to its lineup, delivering all Rugby League World Cup matches at no extra cost.

Premier Sports is the only destination to see all 28 Rugby League World Cup games live. Virgin TV customers will have free access throughout the Rugby League World Cup games. During 2014, Virgin TV customers will be able to subscribe to the Premier Sports channel. The offering also joins Virgin TV Anywhere, making it available on mobile, tablets and online.

In addition to rugby, the channel delivers more than 1,000 live events each year, including coverage of the NHL, NRL, NASCAR Sprint Cup, GAA and more.

Richard Sweeney, the general manager of Premier Sports, commented, “We are delighted to be able to launch on Virgin Media with the most complete coverage of the Rugby League World Cup that forms part of a golden generation of sports events taking place in Great Britain. The channel has built up a loyal following of Rugby League fans over the last three years and we are thrilled to finally be able to offer this and much more to Virgin Media customers.”

Stephane David, executive director of content at Virgin Media, said: “Sports fans across Great Britain are looking forward to the Rugby League World Cup so we’re delighted to be adding Premier Sports to our TV lineup and making it available to all our TV customers at no extra cost. Premier Sports joins an unrivaled lineup of sports content including Sky Sports and BT Sport on Virgin TV, meaning our customers can catch every goal or game-changing try across any of the major U.K. sports channels.”