MTG Takes Baltic Broadcasting Rights for 2014 & 2016 Olympics

STOCKHOLM: Modern Times Group’s Viasat Broadcasting has scored the rights for the 2014 Winter Olympics and the 2016 Games for the Baltic region.

MTG gets the first pick for each Baltic country to show one discipline from each of the Sochi 2014 and Rio 2016 Games exclusively on its free-TV channels in each of the Baltic countries. Viasat also landed the exclusive pay-TV, pay-per-view and online rights for all events in both Olympics in all three Baltic countries. The deal was secured with SPORTFIVE International.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “The Olympics are quite simply the most popular and most celebrated events in world sport, attracting huge audiences around the world. This is therefore a major step for us and follows our acquisition of the exclusive Swedish broadcasting rights to the 2014 and 2016 Games last year. Our range of channels and services across multiple distribution platforms will ensure that the Games get more coverage than ever before in the Baltics—this is the first time in Olympic history that viewers will be able to see live TV coverage of all events on a pay-TV platform.”