BBC Launches Sport App for Connected TVs

LONDON: The BBC has unveiled a new app for connected TVs that brings audiences access to interactive coverage of major sporting events using the BBC Red Button.

The BBC Sport app will initially focus on Formula 1, delivering live streams, on-demand video and additional content with race action. During races that are covered on BBC One, the app will provide alternate viewing options, including on-board cameras and the "driver tracker," which shows where each car is on the circuit.

The app will expand over the next few months to include coverage of Euro 2012, Wimbledon and London 2012 Olympic Games. The BBC Sport app is currently available on Virgin Media’s TiVo service, bringing BBC Red Button to around 500,000 Virgin Media TiVo homes for free. The app will be made available on a range of additional devices going forward.

Phil Fearnley, the general manager for news and knowledge in the BBC’s Future Media division, said: “We are very excited to be launching our new BBC Sport app and Red Button service for connected TVs. Today’s launch will ensure we bring our next-generation TV experience to sports fans across the U.K., integrating TV and online content seamlessly at the click of a button.

"With predictions there’ll be almost 36 million connected TVs installed in U.K. homes by the end of 2016, the new BBC Sport app is a great new way for these audiences to access the best of BBC’s content.”