MTV Play Rolls Out on Amazon Prime Video Channels


ViacomCBS Networks UK is launching its direct-to-consumer SVOD service MTV Play to Amazon Prime Video Channels.

The MTV Play channel will enable Prime members in the U.K. with an add-on subscription to access the app’s content library of MTV youth-focused reality programming. Titles to be made available include Geordie Shore, Ex on the Beach, Teen Mom UK, Catfish and more.

Dan Fahy, VP of commercial and content distribution at ViacomCBS Networks International, said: “The launch of MTV Play on Amazon Prime Video Channels is a reflection of our commitment to broaden the distribution of MTV Play as we continue to make our youth-focused content readily accessible to younger audiences, whenever and wherever they want to watch it. We’re excited to be expanding MTV Play’s presence within Prime Video, and are confident that members will enjoy the huge array of current shows and fan-favorite classics on offer.”