ViacomCBS Networks UK has appointed Sarah Rose, most recently chief consumer and strategy officer at Channel 4, as chief operating officer.
Rose will be responsible for the day-to-day running of ViacomCBS’ business in the U.K. She will report to Maria Kyriacou, president of ViacomCBS Networks UK and Australia. Rose will have oversight of all U.K. business functions, including operations, legal and business affairs, finance, HR, communications, research, broadcasting technology and VIS UK.
At Channel 4, Rose originally joined to launch the VOD service All4, then moved on to lead commercial and business development before becoming director of consumer insight. She started her career at ITV, where she progressed to general manager of ITV Digital Channels, responsible for digital channels ITV2, ITV3 and ITV4.
Kyriacou commented: “Sarah has a wealth of expertise in broadcast media and proven experience in successfully driving companies forward. This is a key role in our U.K. senior leadership team, overseeing the entirety of our operations and ensuring that we function at optimum efficiency. I’m delighted to welcome her on board at what is an exciting time for the business, as we continue to evolve our offering in a fast-moving media landscape.”
Rose said: “I have loved my time at Channel 4 from the first minute to the last, but am ready for a new challenge and I am so excited to have the opportunity to join a business of ViacomCBS’ international stature, and to help steer the growth of its iconic channel and digital brands in the U.K.”