MTV Play Launches on Virgin TV


ViacomCBS Networks UK (VCN UK) has launched MTV Play, MTV’s direct-to-consumer SVOD streaming service, on Virgin TV.

Virgin TV customers can now enjoy hundreds of hours of MTV long-form content by accessing the MTV Play app through a Virgin TV set-top box. The app features catch-up content from MTV, including the latest episodes of Teen Mom UK and an extensive library of box-set content from MTV titles such as Geordie Shore, Ex on the Beach and The Hills. The app also provides a live linear stream of MTV UK, in addition to short-form digital original series.

Dan Fahy, senior VP, head of emerging business at ViacomCBS Networks UK, said: “Partnerships play a key role in the acceleration and growth of our streaming products, so it’s great to be further expanding MTV Play’s presence on Virgin TV. In a set-top-box first for MTV Play, Virgin TV’s customers can now catch up on MTV Play’s huge content library, including our newest shows and iconic classics.”

David Bouchier, chief TV and entertainment officer at Virgin Media, said: “Virgin TV is all about giving our customers all of their favorite content and streaming apps in one place. The MTV Play app provides viewers who love cutting edge documentaries and reality TV shows with an immersive experience that contains hundreds of hours of top programming.”