SEO Entertainment Appoints Creative Director


Sebastian Heinlein is joining SEO Entertainment as head of development and creative director.

Heinlein most recently worked for Constantin Entertainment as head of development. In addition to his new role at SEO Entertainment, Heinlein will work in development for other nonfiction production companies of Leonine Studios. His responsibilities include the development and creation of nonfiction, entertainment and formats as well as the adaptation of international format rights for the German-speaking market.

He will report to Gillad Osterer, managing director of SEO Entertainment, and Nina Etspüler, head of entertainment development at Leonine Studios.

Leonine Studios’ CEO, Fred Kogel, said: “We are very happy that we could win Sebastian Heinlein, one of the most respected and distinguished creatives in the industry, for SEO Entertainment and LEONINE Studios. He has made a name for himself as a particularly innovative and talented creative developer in the entertainment field. With him, Nina Etspüler and our recent acquisition of SEO Entertainment, we are strengthening our production location in Munich as well as our competence in comedy and have established a perfect starting point for further sustainable growth in the non-fiction production sector.”

Osterer added: “Sebastian’s and my paths have been crossing for several years now. During this time, I have had the chance to witness the impressive course of his career. In addition to his outstanding ability to create and realize innovative content, Sebastian is a great person and a pleasure to work with. The fact that he has chosen this new, exciting path with SEO Entertainment makes me personally especially happy.”

Commented Heinlein: “I am very much looking forward to my new role at such a successful and innovative production company like SEO Entertainment. At the same time, being part of Leonine Studios opens up diverse and exciting creative perspectives, which make my new area of responsibility even more attractive and international.”