Incendo Readies Rom-Com When Love Blooms

Production has commenced in Montreal on the romantic comedy When Love Blooms, Incendo’s sixth film of its 2021 slate.

In When Love Blooms, risk management analyst Ann Keller leaves the big city for her hometown when her father has a minor accident and learns that he’s secretly become a competitive flower arranger and was set to compete in the upcoming. Botanic Cup. To both help him out and scratch her creative itch, she participates on her dad’s behalf with the help of Aaron Blum, Franklin Heights charming resident florist. Ann qualifies for the final round of the competition, with her and Aaron’s time together cultivating into a blooming romance.

When Love Blooms stars Canadian actress Sarah Power (Good Witch, Killjoys, American Gothic) and Thomas Cadrot (Debris, The Good Doctor, Firefly Lane). Written by Jack Waz, it is directed by Éric Tessier. Samantha Ellison will produce the film; executive producers are Jean Bureau and Ian Whitehead.