Incendo & Quebecor Content Establish Distribution Unit


Incendo and Quebecor Content have set up a new distribution unit to optimize operations and have appointed Cynthia Kennedy as VP of distribution.

In her new role, Kennedy, a native of Montréal with 25 years of experience in sales and senior management, will direct audiovisual content distribution strategies and activities at Quebecor and its subsidiaries in Canada and worldwide.

In the past, Kennedy has contributed to a number of international broadcasters and distributors, including Talpa Global, BBC Studios, A+E Networks, Channel 4 International and Keshet International. In addition to sales of hit formats such as The Voice and Dancing with the Stars, she has been responsible for the international distribution of series including Prisoners of War, False Flag and The Office.

In her new position as VP of distribution of Incendo and Quebecor Content, she will have multiple people reporting to her, including Gavin Reardon, head of international sales and co-productions at Incendo; Brook Peters, senior VP of Canadian sales and production operations at Incendo; Sylvie Langlois, director of acquisitions, entertainment formats, and international development at Quebecor Content; and Carole Labrie, director of TVA Films and TVA Distribution.

“Cynthia’s arrival and the creation of the new distribution unit will allow us to combine our strengths and accelerate our growth,” said Yann Paquet, VP of strategy and international affairs at Quebecor Content. “Her extensive international experience, knowledge of the Quebec market, leadership and team spirit, combined with the expertise of the existing teams at Incendo, Quebecor Content and TVA, make Cynthia a valuable asset for our organization.”

Kennedy added, “It’s a true privilege for me to join such an iconic company. In the course of my career, I’ve had the opportunity to collaborate on a number of major projects, including The Voice. I’m delighted to be entrusted with this role and to be able to work with the talented teams at Incendo, Quebecor Content and TVA to bring Québec content to the world.”