Corus Launches Live Events Initiative

TORONTO: Corus Entertainment is expanding into live events with Corus Live, a new initiative that will use the company’s TV, radio, digital and production expertise for live experiences across Canada.

Corus will make its foray into the live events market with the CMT brand, presenting the CMT Music Fest this summer on July 8 and 9. The event will be promoted across the company’s digital, TV and radio platforms. Additional live events spanning Corus’s Kids’, Family and Women offerings, as well as its radio brands, will be announced in the future.

Corus Live will create interactive brand integrations tied to scalable live experiences. The new initiative will deliver marketing programs for advertisers using Corus’s production capabilities and broadcast assets to reach audiences spanning the Family, Women and Kids’ segments and through the company’s radio stations.

“People are passionate about our brands, and with Corus Live we’re bringing them to life beyond the television screen and radio airwaves,” said John MacDonald, the executive VP and head of Corus Women and Family. “Corus Live gives fans access to their favorite talent in new and exciting ways, and allows us to create valuable, original content from these events that will be deployed across our television, radio and digital platforms. To support these events, we will leverage the full promotional power and reach of Corus’s media assets, to deliver one-of-a-kind, can’t-miss opportunities for our advertisers.”