VIMN’s Paramount Channel Lands in Vietnam

HO CHI MINH CITY/SINGAPORE: International Media Corp (IMC) has revealed the launch of Viacom International Media Networks’ (VIMN) Paramount Channel Vietnam on HTVC cable, which began broadcasting this month.

Paramount Channel Vietnam will air family-friendly films distributed by Paramount Pictures, including Shrek and How to Train Your Dragon, and such blockbuster franchises as The Godfather, Mission Impossible, Transformers and Star Trek. The network will feature a viewing experience that is a collection of films by themes and movie stunt packages each week. It will also offer a mix of some local Vietnamese titles in the near future.

This launch follows the international success of Paramount Channel in Spain, France, Romania, Hungary, Sweden, Poland, Latin America and Italy. In Asia, the HD, 24-hour curated movie network has launched on Digicel in the Pacific Islands and on TrueVisions in Thailand.

Lam Chi Thien, IMC’s executive chairman, stated: “We are thrilled to announce the arrival of Paramount Channel Vietnam, first on HTVC. It will strengthen the family programming lineup for viewers in Vietnam. And we look forward to expanding the distribution of this 24-hour curated movie channel in Vietnam.”

Paras Sharma, VIMN’s senior VP and general manager for Southeast Asia, added: “We’re excited to sign another distribution deal for Paramount Channel in Asia with IMC, as we continue to expand the footprint of the fastest-growing brands in VIMN’s international portfolio. Paramount Channel offers audiences a well-curated movie viewing experience. We look forward to offering a unique programming lineup with great content our audiences will love in Vietnam.”