Viacom18 Lands Rights to Paris Olympics

Viacom18 has clinched a deal to serve as the exclusive home of the Olympic Games Paris 2024 in India and the Subcontinent.

The deal with the International Olympic Committee (IOC) also grants Viacom18 the non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024 in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.

Viacom18 will deliver multiplatform coverage of the games, and ensure free-to-air television coverage within the region.

“Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18,” said IOC President Thomas Bach. “As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values.”

“The Olympic Movement is getting stronger in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture and an exponentially increased access to top-level content for millions of Indian sporting fans on their devices,” said Anil Jayaraj, CEO of Viacom18 Sports. “We are delighted that we can present live Olympics content to each and every Indian through our multiple platforms, and are proud to showcase the ultimate pursuit of sporting excellence all athletes embark upon to achieve the peak of sporting glory at Paris 2024.”