BBC Player Rolls Out in Singapore

LONDON: BBC Worldwide has launched the BBC Player, its first TVE product, in Singapore via StarHub.

The multi-genre SVOD service is available exclusively to subscribers of StarHub, Singapore’s largest pay-TV platform. It marks the first time BBC Worldwide has partnered with an affiliate to offer subscribers an authenticated TVE product. BBC Player features curated content from six BBC global brands—BBC Earth, BBC First, BBC Lifestyle, CBeebies and BBC World News—as well as BBC Brit, a new global brand that will be offered for the first time in Asia, and will be available only on BBC Player.

Paul Dempsey, the president of global markets at BBC Worldwide, said, “We’ve introduced BBC Brit, BBC Earth and BBC First to countries all around the world but this is first time we’ve given fans of premium British entertainment, documentary and drama, along with children’s and news their own dedicated space to stream, download and enjoy their favorite shows wherever and whenever they want.”

Howie Lau, StarHub’s chief marketing officer, commented: “We are delighted that StarHub TV customers will be the first in Asia to enjoy BBC Player. BBC Player not only complements our pay-TV offering, it also delivers BBC’s signature content seamlessly across our customers’ devices, deepening the overall entertainment experience. StarHub and BBC Worldwide have achieved many milestones over the last 20 years together and we believe that BBC Player will be a service that takes our partnership into the future.”