Tag Archives: Media Partners Asia

Key trends to watch in the AsiaPac media sector include a booming addressable market for streaming, the rising prominence of platforms that champion local content and the continued interest in Korean, Japanese and North American shows, Media Partners Asia’s Vivek Couto revealed in his opening remarks at APOS.

Media Partners Asia (MPA) estimates that consumer spending on video in the Asia Pacific grew by 9 percent last year to reach $58.3 billion.

Pay-TV revenues in India are projected to reach $12.3 billion by 2025, according to Media Partners Asia (MPA), with the number of subscribers set to reach 134 million.

While the Asia-Pacific pay-TV market contracted in 2020 amid the Covid-19 pandemic, revenues are projected to rise by a compound annual growth rate of 3 percent between 2020 and 2025, driven largely by India, China and Korea, per new Media Partners Asia (MPA) data.

Korean content accounted for 34 percent of all online video streaming minutes in Southeast Asia in 2020, with U.S. content close behind at 30 percent, according to data from Media Partners Asia (MPA).

The number of SVOD customers in Indonesia has topped the 7 million mark, per new Media Partners Asia (MPA) data, with Disney+ Hotstar leading the market at 2.5 million paid active subs as of this month.

By 2025, AsiaPac online video revenues will reach $54.5 billion, according to new Media Partners Asia (MPA) research, with SVOD accounting for 57 percent of the market and AVOD 43 percent.

Netflix is expected to add 2.1 million subscribers across AsiaPac in Q4, driven by the streaming giant's new partnership with Jio in India as well as gains in Japan and South Korea, according to new analysis from Media Partners Asia (MPA).

New research from Media Partners Asia (MPA) explores the key drivers of the streaming market in Southeast Asia, with total minutes viewed on mobile up 30 percent in Q1 and 19 percent in Q2 in Indonesia, the Philippines, Singapore and Thailand.

Opening the second part of the APOS Virtual Series, MPA’s Vivek Couto outlined key trends at play in the AsiaPac media sector, noting that content creators should brace for budgets to be impacted as the industry recalibrates amid the disruption accelerated by COVID-19.