Friday, June 14, 2024

Tag: India

Premium VOD Viewership Rises in India

May 17, 2023

While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.