SPI Channels Roll Out on SonyLIV in India

SPI International/FILMBOX has signed a distribution agreement with Sony Pictures Networks India that will see seven of its thematic channels launch exclusively on SonyLIV.

Starting this month, FilmBox Art House, FightBox, Fast&FunBox, DocuBox, FashionBox, 360TuneBox and Gametoon are joining SonyLIV’s lineup. The channels showcase movies, series, documentaries, sports, fashion, music and gaming.

“As SPI is committed to expanding its distribution footprint in Asia we are excited to deliver top-quality television programming to viewers in India thanks to the recent launch of our worldwide channels on SonyLIV,” said Murat Muratoglu, SPI’s head of distribution for MENA, Turkey, Asia Pacific, Russia, CIS, the Baltics, Bulgaria and Ex-Yugo. “Users can now enjoy content across genres on seven different channels.”

Uday Sodhi, the executive VP and head of digital business at Sony Pictures Networks India, added, “We are proud to announce our strategic partnership with SPI International. With this association, we bring to our audiences content from seven additional international channels across different genres. This will add up to our existing bouquet of channels like Sony SET HD, Sony Max HD, Sony SAB HD, Sony BBC Earth, Sony Mix and more. We continue to live to our core brand message of ‘We LIV to Entertain’ by bringing the best of content from across the world. SonyLIV premium users can now enjoy non-stop entertainment around sports, fashion, lifestyle, interactive gaming, music, movies and more.”