SPI Channels Join iflix

Six SPI International linear channels, including Gametoon and DocuBox, are joining the iflixVIP lineup in Asia.

In addition to Gametoon and DocuBox, the SPI lineup on iflixVIP includes Fast&FunBox, FightBox, FashionBox and 360 TuneBox. Meanwhile, the iflix free tier will add FashionBox and 360 TuneBox. The agreement covers iflix’s 13 Asian markets.

“SPI believes that this carriage deal fits the new markets and platforms appearing today in order to cater to the company’s younger audience,” said Murat Muratoglu, SPI’s head of distribution for MENA, Turkey, APAC, Russia and CIS, Baltics, Bulgaria and Ex-Yugo.

Craig Galvin, iflix’s global head of content, noted, “iflix’s focus on the coveted GenZ and millennial demographic is demonstrated through our collaboration with SPI International. We’re thrilled to offer our customers across Asia direct access to premium linear channels that include music, fashion, action and combat sports, factual content and eSports on premium dedicated channels in our mission to deliver the most engaging, culturally relevant content to this rapidly growing and influential group.”