Viu, PCCW Media Group’s pan-regional OTT streaming service, is bolstering its video offerings through a new deal with Workpoint, a Thai content provider.
Through the agreement, Viu users will have access to more than 1,500 episodes of dramas and variety shows from Workpoint’s content portfolio. Among the titles that will be available on the platform are quiz shows Super Fan (Fan pun tae) and Lightning Quiz, variety show Golden Clues (Way tee thong way tee ter) and singing contests The Vocalist (mic thongkum) and Mic on Debt off.
Helen Sou, the senior VP of digital media for PCCW Media Group, said: “Viu is committed to offering a wealth of content to customers in Asia, where the average daily video viewing time per Viu viewer is 108 minutes. Meanwhile, Asians spend an average of 186 minutes per day watching online videos. This means, on average, Viu is providing viewers with 60 percent of their daily video consumption. Collaborating with Workpoint enables us to continue expanding our variety of offerings to meet the constantly-changing tastes of our viewers.”
Chalakorn Panyashom, COO of Workpoint Group, added: “This collaboration will expand the audience for Workpoint and Viu alike. As one of Thailand’s biggest entertainment content providers, Workpoint has been producing many kinds of shows, while Viu presides over an extensive and highly-engaged customer base. Being partners means we can win even more viewers for both companies. Above all, the greatest beneficiary is the audience, because our collaboration will provide viewers with a greater variety of content.”