Rewind’s HITS Lands in India with Tata Sky


Indian pay-TV platform Tata Sky is launching Tata Sky Hits this month in association with Rewind Networks, delivering classic U.S. TV shows from the 1980s and 1990s.

Rewind Networks launched HITS in 2013 and has since rolled it out to 13 markets across the Asia Pacific, including Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Vietnam, Thailand, South Korea and Brunei. The channel’s lineup includes content from the major Hollywood studios as well as other distributors, with a slate that includes Baywatch, Charlie’s Angels, Charmed, Miami Vice, Law & Order: SVU, Three’s Company, Murder, She Wrote and Knight Rider.

“This is a major milestone for Rewind Networks,” said Avi Himatsinghani, CEO. “We are confident that the great success of HITS in Asia will be replicated in India, with the service’s solid curation of the best Hollywood TV series from previous decades. Viewers of Tata Sky Hits are going to love some of the best international shows and storytelling that they grew up on—in HD for the first time”

“At Tata Sky, we are always looking at serving the discerning content needs of our subscribers,” added Pallavi Puri, chief commercial and content officer at the platform. “With Tata Sky Hits we are giving our subscribers an exclusive platform to indulge in their favorite Hollywood shows from the ’80s and ’90s. The diverse assortment of English shows from the good old days that HITS has curated is exceptional and fulfills a need gap for our evolving viewers who are constantly looking for unique entertainment destinations that are not available elsewhere, be it TV or OTT.”