Paramount Channel Enters Asia

SINGAPORE/THAILAND: Viacom International Media Networks (VIMN) has expanded the footprint of the Paramount Channel, bringing it into Asia through a distribution deal with CTH, a major pay-TV operator in Thailand.

The HD 24-hour movie channel is set to launch first in Thailand on CTH’s traditional satellite and OTT streaming service in May, giving it linear OTT and linear TV Everywhere streaming rights in Thailand. The agreement also includes a new licensing deal for MTV Thailand to be officially moved over to CTH.

The new carriage builds on the network’s international success in Spain, France, Russia, Romania, Hungary, Latin America and Italy (to be launched in February 2016).

Mark Whitehead, the executive VP and managing director for VIMN Asia, said: “The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands. We’re thrilled CTH has come on board for this highly anticipated launch in Asia and look forward to seeing Paramount Channel expand further in the coming months.”

Amarit Sukhavanij, CEO of CTH, added: “We’re proud to be the first to offer Paramount Channel in Asia and to make it the first 24-hour movie channel available to our subscribers across multiple screens. We continue to be single-minded in giving our subscribers the best viewing experience and high quality content.”

“Paramount Channel meets the growing entertainment demands for more curated movie experiences in Asia, delivering an optimal mix of Academy Award winners, action hits, classics, romances, horror movies, dramas and family films,” said Paras Sharma, the senior VP of MTV, Comedy Central and Paramount brands and digital media at VIMN Asia. “Our library is home to the biggest stars and this will shape our programming as audiences relive the unforgettable moments and great film franchises in the comfort of their own homes.”