New MTV Branded Block in the Philippines

MANILA: The free-to-air broadcaster TV5 Network in the Philippines has begun airing a weekend MTV branded block.

The deal with Viacom International Media Networks (VIMN) Asia brings popular MTV shows like Catfish: The TV Show, Ex on the Beach and Ridiculousness to TV5, which reaches 18.4 million homes. The weekend block includes a 90-minute slot on Saturday evenings and a 60-minute slot on Sunday evenings.

“We have a strong MTV fan base from the Philippines with a well-received localized channel via MTV Pinoy,” said Mark Whitehead, executive VP and managing director of VIMN Asia Pacific. “The move to introduce an MTV-branded block with TV5 allows us to get an expanded reach, especially with some of our more popular MTV international long-form content.”

“We are delighted to introduce an MTV branded block on TV5,” said Vincent “Coach Chot” Reyes, president of Media5, the exclusive sales and marketing arm of TV5. “We’ve seen the continued popularity of the brand and believe the branded block will provide added value for the programming lineup targeted at our young viewers.”

MTV Pinoy is carried on Cignal and other pay-TV operators.