Netflix Pacts with Astro in Malaysia

Astro in Malaysia has expanded the slate of streaming services available through its connected Ultra Boxes, announcing an alliance with Netflix.

Astro customers can already access Disney+ Hotstar, HBO Go and iQIYI on their set-top boxes, alongside the operator’s own Astro GO service. Subscribers with Ultra or Ulti Boxes can soon also add Netflix to their Astro subscription.

“Our partnership with Netflix consolidates Astro’s position as the number one entertainment destination for Malaysians by offering the best streaming services alongside our own best-loved originals, vernacular signatures, live sports and local blockbuster movies,” said CEO Henry Tan. “Our announcements to date will extend our leadership in delivering the best entertainment experience to Malaysians.”

Tony Zameczkowski, VP for business development in the Asia Pacific for Netflix, added, “From Hollywood films like Army of the Dead to top series like La Casa de Papel from Spain, Lupin from France, and great Korean dramas like Vincenzo, we believe that great stories can come from anywhere and be loved everywhere. I’m thrilled that our partnership with Astro allows us to bring a world-class multi-device entertainment experience to more Malaysians.”