MTV Hits Launches in Japan

BALI: MTV Hits, a curated international music channel, has launched in Japan on the internet TV platform AbemaTV.

A joint venture of CyberAgent and TV Asahi, AbemaTV is a brand-new ad-supported OTT multichannel linear platform in Japan. “We are thrilled to be able to reach out to additional music fans in Japan through this curated music experience by MTV, whereby fans can access top international music videos anytime, anywhere,” said Susumu Imata, senior VP and general manager of Viacom Networks Japan. “AbemaTV is passionate about our brand and our collaboration will help expand MTV’s existing presence in Japan.”

“We are excited to have MTV Hits on AbemaTV as we are not only fans of MTV, but see MTV Hits as a valuable content addition to provide our young audience who is increasingly online and mobile,” said Susumu Fujita, president of CyberAgent. “The popularity of MTV Hits at this initial launch phase demonstrates that the content is relevant for our audience.”