Mediacorp Rebrands Digital Services

Singapore’s Mediacorp has rebranded Toggle as meWATCH, while also changing MeRadio to meLISTEN and MeClub to meREWARDS.

Mediacorp is also introducing meCONNECT, a single sign-on platform for all of its digital services. meWATCH delivers free on-demand local content as well as subscription-based content from HBO, tvN Movies and beIN Sports. meLISTEN delivers radio stations, playlists and podcasts. meREWARDS offers exclusive deals and discounts.

“More than just being a series of name changes, the inception of meWATCH, meLISTEN, meREWARDS and meCONNECT well and truly embodies our focus on the very people we serve,” said Oliver Chong, Mediacorp’s head of marketing and communications. “With all of Mediacorp’s digital services now sharing a common “me” platform, our aim is to build greater synergy between the consumer experience and what our brand stands for. We look forward to creating more “Made for You” experiences for our audiences as we continue to roll out more personalization features in the near future.”